Melbourne-based studio Both on changing their name from Mildred & Duck after 10 years

After 10 years creating visual identities as Mildred & Duck, Melbourne-based graphic design duo Sigiriya Brown and Dan Smith decided to change their studio name to Both. Alongside their new name, they’ve launched a new website, new work and a new set of stationery. We caught up with them to find out more. EM: How long have you been considering this name change? B: We have been talking about it on and off for four or five years. Initially, we thought we should just stick with our existing name… changing everything seemed like a big undertaking. We sometimes assist our clients with the naming process for their own businesses, so we know how time consuming and complicated it can be to find the ‘right’ name. However, as time went on we kept bringing it up with each other and started to talk about name options; once you start thinking like that it’s hard to go back. One of the main reasons we decided to start our own studio was to have ownership over what we do and how we do it. So once we decided Mildred & Duck didn’t feel like the right name for what we are doing and how we work, the change was inevitable.