Melody Yung on why Yung Studio’s rebrand perfectly reflects their nimble and dynamic collective

Yung Studio is a multidisciplinary design practice, based in California. With a small yet highly skilled team, they specialise in developing early-stage brands for start-ups and new venture partners as they draw from their team’s unique start-up-based backgrounds. The exciting revamp of their own brand, with a highly personal, variable tone, is reflective of their “endeavour together” and collaborative spirit. We spoke to Creative Lead and Founder Melody Yung to learn more about the story behind their new look, as well as the nimble and entrepreneurial team that makes the studio tick. PT: What ethos did you have in mind for the studio when it first began? Has this changed at all? MY: Yung Studio started with a few side projects with a couple of close friends. We’ve brand-built at different start-ups, VC firms, and creative agencies. There are different processes we like about each of the environments. So we took our learning from different workspaces and tailored a different brand-building approach, especially for early startups. Some of our clients told us how much they resonated with our studio setting because we understand the startup culture. We move intentionally fast and iteratively alongside them.