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US BRANDING STUDIO

Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today

by Field of PlayScandinavian Design GroupHow&HowUniversal FavouriteCaserneRagged EdgeWhitman EmorsonSchønning Jart ·

According to the World Health Organisation, the definition of ‘health’ is “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.” The meaning is expansive, and, like the branding projects we showcase here, acknowledges the nuances of how we define it in today’s world. We take a closer look at a handful of projects that thoughtfully and tastefully unpack various aspects of this complex, layered subject – from tackling stigmas of mental health to embracing the technical innovations in the worlds of menstruation and fertility. Puresport by Field of Play Norsk helsenett by Scandinavian Design Group

Tech 2024 The Brand Identity Advertising Apparel Book Box Identity Illustration Logo Motion Packaging Print Wordmark Health Black Blue Bronze Cream Green Orange Purple Red White Yellow Linework Cotton Monospace Sans Serif Script Serif

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