Mohammed Samad on freelancing, the evolution of his process, and seeing design as more than work

For Mohammed Samad, freelancing has been an unexpected, sometimes difficult route into the design industry. Despite a tricky start navigating post-graduate life in the midst of the pandemic, the London-based designer has excelled, contributing his type-driven expertise to an array of projects; from the V&A to continuous collaborations with Nike. We caught up with Mohammed to find out how his work has changed since entering the industry, and how he hopes his practice will shift and grow. PT: Hi Mohammed! How are you? MS: Hey Poppy, I’ve been sitting on this first question for the longest time trying to find an interesting response but failing. In saying that, I’m all good thanks and hope you’re well!