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US BRANDING STUDIO

Monday Nights’ Matthew Caldwell and Daniel Allan on allowing “optimism to take over”

by Monday Nights ·

While plenty of ideation and planning goes into the launch of your practice, the hardest part is (arguably) taking that final leap of faith. In the case of UK-based design studio Monday Nights, it came down to plenty of post-work chats before finally letting optimism take over. Led by former colleagues Matt Caldwell and Dan Allan, the studio is a playground for the duo to showcase their unparalleled partnership, through a selection of impressive projects. We have a chat to find out more about them and their story, while reflecting on their bumpy yet thrilling inaugural year. PT: Hi Matt and Dan! How are you both? MN: Grand, thanks. We’re currently sat in The Hoxton Hotel drinking a very expensive coffee pretending that we’ve made it because we’re going to be featured on The Brand Identity! How are you? 🙂

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