Moniker produce an accessible, optimistic and futureproof identity refresh for Facebook’s Oculus

Facebook’s Oculus has made enormous strides at the forefront of VR technology since its founding, highlighting how products can be used to enhance the world around us outside of the initial gaming conventions associated with it. Aiming to appeal to its existing audience whilst seeking the attention of those previously uninterested in the technology, Oculus has undergone an identity refresh courtesy of San Francisco-based design studio Moniker. Produced over the course of two years, the new identity repositions and redefines Oculus’ graphic language, moving the brand towards a rigorous visual system, refined colour palette and art direction – all while keeping essential elements of the brand’s previous identity at the front and centre. “The existing mark was Oculus’ most distinct and recognisable brand asset and still speaks to where the brand is going,” Founder and Creative Director Brent Couchman tells us, “so it was very important to keep it and build around it.” Exploring the way they could more typographically express the brand’s values, the subsequent variable system gave the identity flexibility to signal the new direction Oculus are heading, as well as maintain the gravitas they’d already acquired.