Motto’s Sunny Bonnell on their new brand, doing big things and helping leaders craft their vision

Any studio founder will tell you that launching your own company is no easy feat, and the story of Sunny Bonnell, Ashleigh Hansberger and US branding company Motto® is one we think is particularly captivating. Starting with a small budget and big ideas in 2005, the duo set their sights on bringing their visions to life, and never looked back since. Talking with Sunny, we find out how the studio has grown and evolved over the years, encapsulated in their refreshed identity and website, alongside the numerous impressive endeavours of their female-led team. PT: Hi Sunny! How are you? SB: Fantastic, thank you for asking!