Mouthwash on how they balance client work with their podcast, magazine, journal and apparel

Co-founded in Los Angeles by Abraham Campillo, Mackenzie Freemire and Alex Tan, Mouthwash is both a design practice working within art, film, fashion and culture; and an ‘offbeat experiment’ producing a podcast, journal, magazine and apparel. We caught up with them to find out they manage to balance it all, and more. EM: So, MOUTHWASH is one part studio, one part ‘offbeat experiment’. What’s the relationship between the two in terms of ethos, and who works on them? MW: It’s a good question, because the model we’ve set up is somewhat uncommon. Mouthwash was created with the intent to tell stories and connect with those around us. We still find that to be true today. Whether we’re working on a new website for a client, or designing a new collection of apparel and objects, there’s always a narrative we’re pushing forward. So in terms of ethos, the values we prioritise at Mouthwash are the same ones that fuel our discussions and creativity at the studio. We’re always considering: is the work we’re making something true to ourselves and what we believe? And is it something we can look back on and find that it has stood the test of time? Hopefully if we do both those things well, people will be able to recognise that our fingerprints were all over the work – a result that feels rewarding to us as a group.