Navarra.is produces a premium and pure packaging system for German skincare company OM

OM is a German unisex skincare company that makes products containing hyaluronic acid, an anionic with many benefits including dry skin alleviation, wrinkle reduction and faster wound healing. It’s produced naturally by within our bodies, impressively containing up to six litres of water per gram. As a new brand within an extremely competitive, oversaturated market, OM required a visual identity and packaging system that would help them cut through the noise. In an attempt to make it happen, they sought out the help of Berlin-based design agency Navarra.is. They started by identifying that the product should instantly communicate its quality and effectiveness if it’s to have any chance of standing out on the shelves. A key consideration was what people value from other high-end skincare products: transparency, efficacy and clean ingredients.