Neue bring colour and character to the law industry in their industry for Norwegian firm Haavind

In a conservative and commercially-driven market, law firms in Norway compete to attract the best talents and the best clients. With a field founded on trust and competence, it is essential for firms to also align with society’s expectations on topics such as sustainability and inclusion. Full-service firm Haavind strive to lead in this category, while focusing on key sectors such as technology and renewable energy. In order to communicate this best to their clients and audience, they partnered with Oslo-based studio Neue to develop a flexible brand identity system. The resulting solution not only spotlights the power of collaboration, but also aims to stand out against competitors with a tailored colour palette and a characterful set of illustrative and moving assets. Within the visual language, the open and approachable personality of the firm is best expressed through the ‘H’ logomark, which tells the story of Haavind’s culture and values. “One pillar represents the people of Haavind and the other their competence,” Design Lead Erlend Kannert Istad and Designer Julian Schlicht explain. “Together they create a space where collaboration is formed and brings value to Haavind and its clients.” Both the symbol and the wider identity were designed with flexibility in mind. “It can scale, extend and grow in accordance to Haavind’s challenges and their needs for communication,” the pair continue. “The concept is collaboration and by telling that story with the logo, we enabled for a simplification of the entire identity that serves the brand well.”