Never Now produces an elegant typographic identity for small-batch Australian whisky Hillwood

Hillwood is a single malt, single cask, small-batch Australian whisky. It’s made at Tamar Valley Distillery on the banks of the Tamar River in Northern Tasmania using water tapped from a natural Permian age glacial spring. Gently filtered through rocks deposited over 250 million years ago, the water is some of the cleanest in the world and is packed full of essential minerals. The distillery is run by the locally born-and-raised Herron family, with Paul acting as the Master Distiller with support from his triplet sons: Daniel, Joel and Oliver. Their first release, Hillwood, is named in tribute to the town of the same name in which they’re based. The small rural location is home to a pure, nature-loving community and an abundance of clear air and water. Melbourne-based studio Never Now worked closely with the Herron’s to develop the visual identity and packaging for the first Hillwood whisky, a 60-62% ABV Single Malt produced in a limited run of 216 bottles. The result is as elegant and thoughtful as the whisky itself, with a level of craft reflective of the distillation process.