A New Day by COLLINS
US retailer Target is starting twelve new original brands over the next two years. COLLINS were asked to brand A New Day, one of the first of these brands. A New Day is a women’s ready to wear range, delivering on-trend and versatile clothing. COLLINS helped to name the brand, which also forms the acronym A.N.D. This emphasis that the clothing line is made to be combined with peoples existing every day style. COLLINS
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