NEW STANDARD.S’ Maximilian Mauracher on pushing creativity in the fight against climate change

Between March 2021 and April 2022, in collaboration with Two°Creative, we invited designers to redesign the confusing Green Dot symbol to better represent its original meaning. Continuing on from this open brief, The Change We Need is an interview series exploring the design industry’s role in the fight against climate change. For the second entry, we had a chat with Maximilian Mauracher – the Co-founder of Berlin-based, sustainability-focused design studio NEW STANDARD.S. EM: Can you tell us about NEWSTANDARD.S and your role there? MM: I‘m the co-founder and design lead at NEW STANDARD.S, a studio we started mid last year – it‘s pretty much our anniversary right now! An old friend of mine, Monika, who’s been investigating sustainability on both a personal and a corporate level for a while, and I decided it was about time to start working together. We didn‘t overthink it and quickly set up a website to get in touch with our first clients. And it pulled off quite quickly, despite COVID and companies being slower than usual in making decisions.