Oddity’s Alice Mourou on starting the Hong Kong-based studio and her continuous learning process

Oddity are an independent team of creative people who ‘beat the useless rules and templates’ of working in design. With a studio based in the heart of Hong Kong, the practice work with international clients to create distinct brands through technology and design, from concept to production. Creating story-driven identities, Oddity are all about ‘making your own way.’ We spoke with Founder and Creative Director Alice Mourou about the ‘odd’ beginning of the studio, their organic growth, and unrestrictive creative approach. PT: Hello Alice! How is 2022 going for you so far? AM: Full of contrasts. On one hand, the studio is getting stronger, on the other hand, we are living through the effects of the pandemic and insanity of war in Ukraine.