Office of Overview on why tearing up the agency rule book lets them set a new, meaningful direction

Whilst studios and agencies strive to stand out within a highly competitive field, Office of Overview remind us that sometimes, you just have to say ‘fuck it.’ Setting the tone for years to come, the London-based crew’s new brand and accompanying website challenge the traditional approach to self-branding with a beanie, boiler suit and brilliantly humour-driven film. Keen to learn more, we had a chat with Founder & Creative Director James Sedgwick-Taylor, in which we discussed their new approach, being brave, and jumping in the Thames. PT: Where do we even begin with your new website? It looks amazing! Can you tell us what the a-ha moment was behind the boiler suits and beanies? JST: Thanks a bunch! I wouldn’t say there was really an ‘aha’ moment, more of a ‘fuck it, let’s do it’ moment. We are a really new studio and wanted to set the right tone for the next few years. A new website was part of that, as was a new brand.