Ofform Studio designs a narrative-driven identity for Studio Cera

Studio Cera is an interior architecture practice grounded in cultural and historical references. It shapes each interior through association, memory and context – an approach it sums up as “interiors shaped by story.” To translate that thinking into an identity, the practice turned to Paris-based Ofform Studio, whose portfolio spans furniture, interiors and collectable design. “From the very beginning, this was my main brief,” explains Anastasia Mira, Founder of Studio Cera, who wanted “a visual language that would authentically represent both Studio Cera as a brand and the projects we create.” Rather than quoting any of the cultural and historical references directly, Ofform Studio designed the identity to mirror how Studio Cera arrives at them. “We did not translate these references literally or borrow specific historical motifs,” Anastasia Kholdenko, Co-founder & Creative Director, tells us. Instead, they appear “through the way imagery is selected, combined and sequenced across the system,” while “the typography and architectural lines provide a more controlled framework around them.” The aim was to reflect the practice’s own method: “gathering fragments from different places and periods,” as Kholdenko puts it, “then bringing them together into a new narrative.” The studio used Dinamo’s ABC Arizona Flare throughout the identity, a typeface that sits, as Kholdenko describes it, “somewhere between a serif and a sans serif.” It offered “the clarity and structure we wanted for an architectural practice, but also a certain historical and human quality that supports Studio Cera’s more narrative approach,” she details. For Kholdenko, timelessness “was not about making the identity neutral or simply avoiding anything trendy”; it “came from working with historical references and then refining them into something softer, more human and more specific to Studio Cera.”