OHMY at 10: A decade of design, technology and sustainable growth

Ten years into running OHMY, Joe Burke and Fraser Hobbs are experiencing something unexpected: it feels like they’re just getting started. Having spent a decade quietly producing work they’re proud of, the Co-founders marked their anniversary at OFFF Festival in Barcelona as a moment to step back and acknowledge what they’ve built. Their design and development studio operates with a clear philosophy: direct collaboration without layers, transparent communication without jargon, and senior involvement on every project. Burke brings design sensibility with technical understanding; Hobbs offers development expertise with an eye for aesthetics. Here, they unpack the consistency, relationships and adaptability that have sustained them through economic shifts and evolving client needs, and explain why being small, selective and invested remains their greatest strength. RB: Congratulations on 10 years of OHMY! How did you celebrate the milestone? JB: We marked the anniversary by taking the team to OFFF Festival in Barcelona. It was the perfect mix of inspiration, creativity, and time together outside the studio – a chance to step back and reflect as much as to celebrate.