Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

Omnigroup design Karsten Födinger’s ‘Toward a Radical Sculpture’ in a masterclass of brutalism

by Omnigroup ·

Swiss design studio Omnigroup have once again showcased their publishing and typographic expertise in their catalogue for Karsten Födinger; a notable German artist known for his installations and structures. Innately referential to the work itself, Omnigroup’s visual system for the large-format book is refined if not somewhat brutal; itself a masterclass of typographic hierarchy and supportive editorial design – allowing the work to speak for itself whilst also holding its ground individually. Following elemental rules of layout, such as the primary text exclusively residing on the right-hand page – with paragraphs structured to reference the corresponding work – the publication seems both a tribute to traditional editorial principles and a radical step beyond. This of course is in keeping with the name of the book itself; ‘Toward a Radical Sculpture.’ Conspicuously emblazoned by an unmistakable yellow cover, Omnigroup explain the direct relevance the colour has to the work Födinger produces. “His work is at the intersection of architecture and art and he often uses these yellow construction panels or other yellow elements in his work,” Omnigroup tell us, “yellow could more generally be described as a colour that is related to the process and construction stage in the development of an architectural project,” they add – further contributing to the purposely severe and constructive tone of the project. Constructing the publication itself are three categories of images collated by Omnigroup, each implemented separately across the book. The first category consists of full-bleed double-page spreads of Födinger’s art, printed on a coated paper on two of the sections. The second group was a secondary photographic series captured by Födinger, titled ‘Support Structures,’ an ongoing project researching its namesake. “This series was shown in a very straightforward way,” Omnigroup explain, “centred in the page and sitting on a light grey spot-colour background.”

Culture 2021 The Brand Identity Book Print Art & Design Black White Yellow Minimalist Justified Buckram Sans Serif Bold

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →