OMSE’s identity for Indo-Japanese spirit DOJA is a joyful mixture of ingredients and cultures

DOJA is the world’s first Indo-Japanese spirit; a mixture of ingredients and cultures that come together to create something new. Crafted by a veteran distiller in Japan’s Wakayama prefecture and produced in Goa-based East Side Distillery, DOJA is a yuzu-dominant gin with hints of cedar, sansho pepper and hinoki in combination with traditional botanicals from India. Building on the brand’s concept of mixing, London-based studio OMSE delivered an identity for DOJA that honours the two cultures whilst embracing tradition and modernity. This also inspired the name, In(do-ja)panese as well as the distinctive logo; a mixture of typefaces and languages: Japanese, English and Devanagari. The resulting design system is a dazzling blend of type, photography and illustration, which can be assembled in a variety of striking layouts. Alongside its gradients, nostalgia, and hint of playfulness, the identity includes a series of illustrations featuring the DOJA botanicals and icons of Japanese and Indian culture.