One team, two studios: the brief decides if a job is Antinomy or 27b
Antinomy and 27b’s Co-founders Baptiste Briel and Flavien Guilbaud share one team across two creative studios. Antinomy focuses on AI, aerospace, fintech and product design; 27b on entertainment, culture and commerce. The pair have worked together for more than 10 years, and opened 27b to give the entertainment projects that they have always loved a home of their own. The team is deliberately small, so its engineers think in design and motion and its designers move across brand, digital and print. In this interview, Briel talks to us about how a brief decides which of the two studios a project sits under, why growth for both is in the work and not in the billings, and what it was like when Antinomy became its own client. TBI: Hi Baptiste! How’s 2026 going so far? BB: So far so good! We've been deep in client work, and we just shipped our new site at antinomy.studio.
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