Onmi Design reimagines a Spanish card game as an olive oil brand

When Sandra Diez, a Spanish entrepreneur living in the United States, approached Onmi Design, she brought with her a yearning that many immigrants recognise – the desire to recreate home in a foreign place. After more than a decade abroad, she wanted to bottle not just olive oil, but the essence of Spanish life: those long afternoons that stretch into evenings, where conversations meander and nobody’s in a hurry to leave the table. The challenge for the Murcia-based studio was capturing something deeply cultural without leaning on the visual shorthand that typically defines Spanish products in international markets. “Our goal was to present an image of Spain that felt current, refined and culturally honest, avoiding the rustic, folkloric or overly decorative aesthetics commonly used when Spanish products are marketed abroad,” Creative Director Rafael Martínez explains. The solution arrived unexpectedly. After several creative sessions, the team landed on Brisca – named after the classic Spanish card game rather than anything directly connected to olive oil. The disconnect was deliberate. “We loved the idea that the name did not describe the product, but instead opened the door to a broader cultural narrative,” Martínez shares. The game itself, with its rhythm of play and social gathering, became a metaphor for Mediterranean life – the mix of strategy and light-hearted mischief, the way people naturally congregate around a focal point. Translating this concept visually required restraint. Rather than depicting playing cards directly, Onmi focused on the game’s essence: movement, connection and the subtle tension that animates social interaction. The Spanish deck’s influence appears throughout the identity, but always through abstraction. The colour palette draws from traditional suits – deep reds, warm yellows, bold blues – reinterpreted with contemporary nuance. Composition mirrors the graphic architecture of Spanish cards, translated into blocks that feel both familiar and fresh.