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US BRANDING STUDIO

Output’s identity for Alfred Landecker Foundation utilises typographic contrast and conflict

by Output ·

Created in defence of liberal societies, and to protest democratic structures, the Alfred Landecker Foundation, based in Berlin, provides fundamental support, advice and solidarity in the face of rising nationalism and minority hatred across Europe. Needing a new identity and website to bring the Foundation up to date and further bolster their endeavours, they turned to London-based studio Output with the challenge. The result is a thoughtful and provocative identity, emboldened with a balance of editorial sincerity and graphic imperfection that conveys a deeply rooted sense of humanity, candour and kindness. This sentiment is shared across the type-led brand, including the challenging colour palette, commissioned illustrations and logo monogram. “The whole project is designed around the tension between two principles: the frailty of democracy against the chaos in the world, and a call-to-arms to build a civil response and do better,” Senior Designer Sam Hodges tells us, shifting the focus of the monogram towards the notion of frailty. “The hairline strokes are resisting pressure from the outside,” he adds, “and showing strength in their apparent weakness,” an inclination shared with one of the identity’s chosen typefaces; Beatrice Display.

Tech 2021 The Brand Identity Digital Identity Illustration Logo Print Social Media Website Wordmark Politics Blue Cream Green Red White Yellow Linework Sans Serif Serif

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