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US BRANDING STUDIO

Paper playground: Hybrid Design encourages endless combinations with Mohawk’s Mosaic paper range

by Hybrid Design ·

Hybrid Design and Mohawk reunite once again, as part of their long-term collaboration to bring the best out of the NY-based fine paper mill’s portfolio. This release, which they describe as Mohawk and Fedrigoni’s “love letter to colour and texture” is a vibrant showcase. Featuring four dramatic textures and 28 sophisticated colours, Mosaic’s swatch book, designed by the San Francisco-based studio, continues its (literally) unbound approach. Each card is marked with an expressive printed shape and coloured in a pair of hues that truly sing. The swatch book is playful in both appearance and function. True to its name, it invites designers to mix and match colours and textures across various designs – offering a delightful hands-on experience for imagining the look and feel of future print projects. “We wanted to capture the joy and playfulness of the coloured paper and convey how it can spark creativity,” Design Director Olivia Ward explains. “Riffing off the name of the grade, Mosaic, we envisioned the cards being arranged and rearranged to make different patterns.” Individually, they inspire curiosity. As a collection, the colours and designs are so appealing you’ll want to frame and hang them on your walls. Ultimately, though, it’s all about getting familiar with Mohawk’s extensive offering. “There is something inherently satisfying in pulling out an individual card and experiencing it as a full object,” Creative Director Caleb Kozlowski tells us. “It is complete in itself with a unique colour, texture and pattern.”

Packaging 2024 The Brand Identity Box Identity Illustration Postcard Print Wordmark Art & Design Production Black Blue Green Grey Off White Orange Pink Purple Red White Yellow Colourful Playful Shapes Uncoated Paper Sans Serif

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