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US BRANDING STUDIO

Peep return for their third issue with a fresh face and an enlivened emphasis on creative play

by Independent Studio ·

Having made a splash when debuted in 2017, Peep is barrelling into their third issue all guns blazing with a fresh new look, but with the same enthusiasm and electric spirit of the preceding issues. Focusing on the idea of side projects in the creative scene, along with the freedom and opportunity they afford, the Peep team look to celebrate anything from the wonderful to the whimsical and the exciting to the questionable; following work that is not only vivacious but necessary. “When looking at a Peep feature,” the Peep team tell us, “we want the reader to feel inspired to pursue their own side projects,” elaborating that this could mean the “passion, desire, and fearlessness of their makers must shine through, in the most authentic way possible.” For the first time in this issue, however, Peep is breaking new ground and inviting discourse concerning the entire encompassing practice of individuals or studios. “We’re examining a shift in how the line between professional practice and the side project is becoming increasingly blurry” they explain, mirroring this deliberation of creative consideration and candid conversation in their overarching visual approach to issue three. Hoping to remain defiant to the typical expectations that come lumbered with magazines, whilst wanting to create something that has the feel of one, the Peep team achieved the latter though the evolution of their editorial layout. “Peep 3 looks and feels like a regular magazine in many ways: two columns of text, big titles and full-bleed imagery,” they recall, adding that at the same time “it looks and feels a little different too.” In allowing plenty of breathing space, their visual system allows for the content, and indeed the design, to flourish alongside the mature, muted colour palette chosen for the issue. All of which combined culminate in a diligent, conscientious and aggressively contemporary editorial identity which, if indicative of what the future holds for Peep, is very exciting indeed.

Culture 2020 The Brand Identity Illustration Logo Magazine Print Art & Design Black Blue Green Pink Purple Red White Edgy Playful Justified Sans Serif Serif Bold Experimental

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