PERSPECTIVA ditches wellness minimalism for bold beverage branding

Drink Larry enters the adaptogenic beverage market with a refreshingly unconventional approach. The all-natural, sugar-free drink helps users stay present and manage stress through its ingredients, while its identity deliberately breaks away from the polished, minimalist aesthetic that dominates the wellness category. Developed by PERSPECTIVA, a brand design studio based in Mexico, the identity embraces colour, bold forms and organic spontaneity. The approach stems from a collaborative decision between the studio and client to create something that feels genuinely enjoyable rather than purely medicinal. “This drink came from the idea that sometimes life just feels like a lot,” explains Hugo Trejo Dorantes, Designer & Project Lead at the studio. “The client wanted something that feels like hitting a pause, just enjoy what’s real, keeping things a little weird and really feeling the moment while you’re having it.” The visual language draws inspiration from the organic shapes of adaptogenic plants without literal interpretation. Rugged edges and funky details create a spontaneous feel that mirrors the brand’s philosophy of embracing the moment. The colour palette reflects the mix of four different plants and flavours within the drink, creating a vibrant system that feels alive and dynamic rather than clinical. “We wanted it to feel spontaneous, a little weird and true to our style, so we let those shapes blend with the brand’s personality,” Dorantes reveals.