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US BRANDING STUDIO

Perspectives: the must-read publications featuring advice and ideas straight from top designers

by Independent Studio ·

Sometimes the best things you learn come from the people around you. Sometimes they come from books. So why not combine the two? As an ever-evolving field, there is an abundance of design discourse out there, so it can be hard to narrow down who to listen to. To help, we’ve compiled a small selection of books that we think cover some of the advice and insights creatives are after. From career guidance and navigating the industry, to design itself and project inspiration, we hope there’s something for you. In today’s world, graphic design permeates our daily lives through logos, packages, signs, publications, and websites. But have you ever wondered about its origins, its distinctive aesthetics, and its purpose? These questions find their answers in the career monograph of renowned graphic designer Michael Bierut. Bierut’s book explores how graphic design can be employed to sell products, convey information, enhance aesthetics, evoke emotions such as joy or sadness, and occasionally even make a profound impact on society. Drawing from his extensive portfolio, he delves into the intricacies of more than 36 projects, providing a comprehensive account of their conception, execution and final outcome. This edition was revised and expanded in 2021. How to...

Culture 2023 The Brand Identity Book Print Art & Design Black Off White White Editorial Elegant Coated Paper Uncoated Paper Sans Serif Serif

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