Pixels, plastic, and positivity: Maven Creative paint a picture of the pioneering work of Breaking

Born from the innovative powerhouse Colossal Biosciences, Breaking is not your average plastic degradation company – it’s a catalyst for a cleaner, greener planet. At the heart of this revolution is MICROBE X-32™, a gamechanger with the potential to drastically overhaul the way we manage plastic waste, tackling even the most stubbornly resistant types of plastics that have, until now, defied degradation. Crafted by the team at Florida-based brand strategy and design studio Maven Creative, Breaking’s identity channels the kinetic energy of Microbe X-32™ and its world-altering enzyme – that has the potential to break down the toughest of plastics – into an unconventional and engaging brand world. Sparked by the name itself, the team built a brand identity that champions the optimistic and disruptive spirit of the company – delivered through a design system that contrasts a sleek visual language against the hard truth of plastic waste. “Breaking needed to be more than just the process of breaking down plastics,” says Design Director Sean Jones. “It needed to be more about breaking systems and old models in order to change the world.” The brand anthem that Maven Creative wrote encompasses this spirit – “Breaking through. Breaking global news. Breaking toxic compounds.