“Play is everything.” Jennifer Wright on concocting the wondrous worlds of Broccoli magazine

Based out of Austin, Texas, Jennifer Wright is a designer who believes in sustainability-driven design and creating meaningful work. After over a decade of experience in the creative industry – spanning traditional advertising with Wieden+Kennedy to publishing with Kinfolk to brand design – Jennifer built Citron Studio on the notion of design that steers positive change. In 2019, she also started A Better Source, a free, public directory of environmentally-conscious resources for planet-loving designers and businesses. Since 2017, her thoughtful approach to design and responsible creation found its way into Broccoli, a forward-thinking publication that celebrates cannabis culture through the non-stereotypical lens of art, fashion, and culture. The visionary behind the magazine’s weird, fantastical, and yet approachable design aesthetic, Wright oversees the editorial and brand design needs within the Broccoli world with sensitivity and a sense of play. We spoke to Jennifer about her world-building process for Broccoli, how motherhood is opening up new perspectives in her work, and how sustainability and creativity can go hand in hand.