Ply’s Alex Dronov on creating atmospheric mockups that designers love

Alex Dronov’s mockups occupy a distinctive space in the design world – atmospheric, moody and unmistakably crafted with an artist’s eye. The founder of Ply brings a rare combination of disciplines to his work: he’s built his mockup business around 3D artistry that feels more like scene creation than product photography. His approach is intuitive, allowing ideas to develop through experimentation rather than rigid planning, while his frequent travels continuously feed into his visual language. What started as a natural evolution from studying 3D software has grown into something more ambitious – Dronov envisions Ply becoming a comprehensive platform where designers can find everything from mockups to fonts within a cohesive aesthetic. It’s this vision of an interconnected ecosystem, combined with his commitment to technical quality and atmospheric storytelling, that sets his work apart in an increasingly crowded marketplace. TBI: Hey Alex, how’s it going? AD: Great, thanks for having me.