Pocca’s Zhihua Duan on launching the studio in China, and the multicultural approach of their work
Pocca is a Shanghai-based design studio with a practice primarily focused on graphic design, visual identity, brand strategy and conceptual research. Following four years of studying and living in Melbourne, founding partner Zhihua Duan launched the studio in China – working with both international and local clients. In our conversation, Duan delves into his multicultural design philosophy, how Pocca operates in cross-cultural contexts, and more. PT: Hi Zhihua, how are you? ZD: I am good! We just completed a few intense projects and now start to enjoy the autumn mood in Shanghai.
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