Power to the user: with a user-focused identity and website, BB Agency untangles eOne’s complex brand

In a world that seems to be drowning in an ever-expanding sea of data, eOne Solutions emerges as a beacon of simplicity, integrating disparate data sources and making sense of the complex. BB Agency had the privilege of partnering with them to craft a brand narrative and visual identity that truly represents their innovative and user-friendly approach to data integration. The goal for the agency was to unify eOne’s diverse product offerings – such as Popdock and SmartConnect, each having its robust and user-friendly appeal – under a single coherent brand narrative. This required a unified brand presence, one that would highlight the collective strength of eOne’s products on a single platform, culminating in a website redesign that effectively communicates eOne’s value proposition while keeping the user experience at the forefront. This task was multifaceted, beginning with an in-depth UX research stage. The research phase included interviews with key stakeholders and users, a thorough analysis of the market and competitive landscape, and data analysis to gain a deeper understanding of the client’s needs and the industry context. The insights were translated into user personas and a value proposition canvas, setting the foundation for the agency to develop a coherent visual and verbal identity.