Pràctica’s vibrant digital identity for Blanc! 2020 is inspired by children’s construction games

Based in both Barcelona and NYC, design studio Pràctica have developed the identity system for the 12th edition of Barcelona’s annual design festival Blanc!, a celebration of contemporary design and creative culture rich with the industry’s leading practitioners. Taking inspiration from shape-based children’s games due to the festivals’ educational focus, Pràctica’s identity is fundamentally systematic; using modular grids to create dynamic abstract letterforms. Referencing Blanc!’s playful character in the process, the explosive letterforms become the backdrop for the identity to dance upon – a context made all the more lively through the entirely digital and animated output of the 2020 festival. As a result, Blanc!’s 2020 identity could be pushed to places it has previously been too analogue to do so, with vibrant gradients, outrageous colours and engaging audiovisual explorations taking centre stage. “It allowed us to think of the identity in a very digital manner,” Pràctica’s Anna Berbiela recalls, “allowing the use of gradients and the motion implied in the very nature of the kid’s construction games,” she adds.