Private View(s) is a podcast that looks beyond the portfolio to focus on what makes studios tick

Private View(s) is a podcast that focuses on the thinking, not the work, of the world’s leading creative studios. The first 5 episodes feature in-depth conversations with Collins, Made Thought, Base, Koto and RoAndCo, with 5 more to arrive before the end of 2019. The podcast is the brainchild of creative matchmaking agency Ask Us For Ideas and is created in collaboration with former Monocle managing editor David Michon. We caught up with AUFI co-founder Nick Bell to find out more about the project. EM: The podcast focuses on the why not the what. Why that direction? NB: Press, podcasts, online publications: when they profile agencies they tend to focus on the work – the end result – the output. We’ve spent 10 years getting really close with the industry’s most talented creatives, and through that process have realised that often the most interesting elements of a studio are actually in their working process’. Not the polished end product, but how they get there. That’s what really separates Made Thought and Base Design, for instance. On paper they’re both world-class, top-tier branding agencies, working in a similar space, with similar clients, offering similar skill – and as an outsider, it’d be hard to note down many differences. To us though, given our relationship and knowledge of them both, they’re totally different. We wanted to give listeners access to that level of intimate knowledge. We find the conversations we hear by virtue of our job super interesting, this is just a platform to showcase that.