All Purpose detail changing their name from Our Place after six years in the industry

After six years in the industry as Our Place, London-based duo Alex Gross and Ted Heffernan have decided to relaunch their design practice as All Purpose; signalling a refreshed and exciting new direction for 2021. We had a chat with them both to find out the details behind their decision. EM: What triggered the name change? AP: It’s something we’ve been considering for a long time… probably a year and a half or so. It stemmed from a few things, mainly we felt that we’d outgrown Our Place – we started the studio fresh out of university back in 2014, the name felt associated to that time and we’ve come such a long way since then. With everything going on this year it really pushed us to reflect and invest more into strategy and direction for the studio.