Put a ring on it: a silver ring seals the deal in Studio Loutsis’ identity for Common Bond 2022

Marking a grand celebration of architecture and a union of like-minds, the annual gala, named Common Bond, stands as the paramount fundraising event for the Center for Architecture (CFA) and its esteemed partner, AIA (American Institute of Architects) New York. The identity for Common Bond 2022 was developed by Brooklyn-based Studio Loutsis, who honed in on the idea of unity between the two institutions with their design direction. “Historically, the symbolism of a ring represents the commitment between two parties for eternity,” Founder & Creative Director Taylor Loutsis tells us, which became the key motif of the identity. The abstract ring, formed by the letters in COMMON BOND, therefore signifies the central role of CFA and AIA New York in uniting the city’s design community. Additionally, the symbol itself aligns with the organisations’ goal of a more equitable future. The typefaces selected for the identity, Helvetica Narrow (Bold) and Pangram Pangram’s Editorial New (Regular), were chosen for their similar structural widths and the institutional feeling they evoke, reflecting the prominence of CFA and AIA New York within the world of architecture.