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US BRANDING STUDIO

Put that on a T-shirt: 8 identities that look stellar when they’re worn, from Forth + Back and more

by Office of OverviewOdd Hours StudioForth + BackBielke&YangDavy DenduyverStudio LowrieForeign PolicyBaillat Studio ·

There’s an undeniable allure when studios extend a brand’s identity beyond the digital realm, into physical, tangible objects – postcards, business cards, tote bags, you name it. But is there anything quite as impactful as a T-shirt? It turns the wearer into a moving billboard, an oft-seen but powerful canvas that helps brands take up more space in the world. A piece of clothing serves as an additional platform for creative expression. Several studios have embraced this challenge, delivering designs that further encapsulate the essence of a brand. There are so many cases in point, including Forth + Back’s dynamic illustrations adorning the tees and hoodies of Craft Boxing’s apparel collection Rhythm Season to the hand-drawn lettering that Davy Denduyver crafted for Onslow’s T-shirts. These aren’t just garments, they’re wearable visual narratives that tell the story of the brand. Mr Bao by Office Of Overview

Tech 2024 The Brand Identity Apparel Identity Illustration Print Wordmark Art & Design Fashion Black Blue Red White Yellow Colourful Handdrawn Minimalist Playful Shapes Cotton Sans Serif Script Serif

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