Quality craftsmanship: IYA Studio deliver an impactful brand for print and embroidery shop Imprint

Imprint Works is a versatile print and embroidery concept that offers customers a personalised fashion experience, where they can customise their garments and accessories on demand. The brand focuses on collaboration and short-run production, constantly seeking partnerships and curated projects to expand its offerings. In addition to customisable ‘Blanks,’ the shop features a rotating selection of curated projects by designers. And, most excitingly, the 1,700-square-foot space in Kings Cross provides an interactive and immersive experience, transforming into a store, stockroom, or even a broadcasting area for DJ sets and events. IYA Studio, a Deptford-based design consultancy, partnered with Imprint’s founders to create a cohesive brand world and website. The goal was to convey their expertise and craftsmanship while maintaining a bold, bright, and functional aesthetic. The visual language revolves around a core set of assets that allow the Imprint team to customise their brand expression. From confidently showcasing their work front and centre to supporting and spotlighting collaborations.