Ragged Edge's identity for multivitamin company Heights is inspired by the brain's neuroplasticity

Heights is a multivitamin for the brain. It’s designed to improve brain health over the long term in a market that’s otherwise dominated by caffeinated quick fixes and protein shakes. London-based agency Ragged Edge was brought in to develop an adaptable brand for Heights that will be able to grow as more products are introduced. The identity revolves around an expanding and contracting condensed wordmark inspired by the brainʼs neuroplasticity and the up and downs of founders Dan and Joel’s personal journey. It’s paired with a vibrant yet sophisticated palette and a direct tone of voice that aims to make you think. Ragged Edge