rasmus und christin designs the identity for soac, a range of calming drops for irritated eyes

soac makes a range of calming eye drops that have been specifically developed for eye irritations caused by dry air, contact lenses and overexposure to screens. The drops support the eye’s natural tear film, relieving symptoms such as redness and itching. Hamburg-based studio rasmus und christin designed soac’s vibrant visual identity and packaging. The strong contrasts in the letterforms of the sans serif logotype highlight the product’s main feature: immediate relief of visual disturbance. The packaging is intentionally simplistic and functional in order to emphasise this concept, with bold colours providing a striking contrast between product and box. rasmus und christin