Sponsor Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlySponsor
US BRANDING STUDIO

Recent™ creates a kit-of-parts identity for Amsterdam’s shape-shifting library

by Recent™ and PRE-RESERVED ·

Libraries aren’t what they used to be. When Amsterdam’s OBA and Pre-Reserved wanted to rethink what happens inside these civic spaces, they brought in Recent™ to create Studio C – a cultural lab that completely reimagines the library experience. It wasn’t just about adding some trendy furniture to a reading room. It was about designing a space that can morph from quiet study sanctuary to bustling exhibition venue to community workshop, all within the same four walls. Recent™, working alongside Pre-Reserved and OBA, faced a brief that would make most designers’ heads spin: create a multi-functional space that somehow bridges the contemplative world of library culture with the energy of urban youth culture. Oh, and make sure it can completely transform its function without looking like a hot mess in the process. Their solution? Think of it as a sophisticated kit of parts. Everything from the identity to the actual furniture follows the same modular logic, creating what Valentino Angela, Recent™'s Co-founder & Creative Director, describes as a space that acts as both “a premise for cultural exchange and a catalyst for new ideas.” The heart of this system is the custom furniture – like floating tables that sound almost too simple until you see them in action. “For example, the peg walls can hold artworks during an exhibition, fold-out tables for workshops, or screens for talks and film nights,” Angela explains. “Floating tables can divide the room, function as exhibition walls/tables or transform into communal workspaces.”

Tech 2025 The Brand Identity Brand Guidelines Digital Exhibition Identity Illustration Logo Motion Print Sign Wall Wayfinding Art & Design Education Black Blue Green Orange Pink Purple Red White Yellow Colourful Geometric Minimalist Icons Linework Pattern Repetition Metal Plastic Wood Sans Serif

Open for Select Client Projects

Looking to build an iconic brand identity or packaging?

US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.

10,200+Brands Curated
<24hResponse Time
100%Bespoke Design
Chat on WhatsApp (+92 317 4002198) Email: mail@usbrandingstudio.com · WhatsApp: +92 317 4002198

Are you an independent studio or designer?

Submit your brand identity, packaging design, or design system to be featured on US BRANDING STUDIO.

Submit a Project →