Moscow Mule develops a minimalistic, cell-inspired packaging system for health supplement brand Alform

Alform is a line of health supplements created by Faberlic, one of Russia’s most prominent cosmetic companies. Ranging from vitamins to gels and diet shakes, their products are designed to maintain and boost a healthy immune system. Moscow-based studio Moscow Mule, tasked with naming and branding the range, proposed ‘Alform’ as a combination of ‘absolute’ and ‘form’. They explain that they “wanted the name to sound abstract and be understood internationally, and at the same time, reflect the brand’s concept of being in your ‘absolute shape’”. The identity is intentionally minimalistic and sterile in order to emphasise the scientific expertise that goes into each laboratory-designed product. For those within plastic containers, the studio created a series of immersive 3D cells as a base. Simple at its core, a cell is a fundamental building unit of all living organisms on the planet and has a positive association with health. Each illustration represents a particular vitamin complex that supports a specific system in our bodies.