Rejecting all seriousness, GIRL’s rebrand for Mesh Architects redefines playfulness in architecture

Known for blending modern luxury with timeless elegance, Leeds-based Mesh Architects is recognised for crafting spaces that are not only beautiful but also sustainable and functional. Their ethos, however, goes beyond aesthetics – Mesh is celebrated for their creative and accessible approach, offering no-nonsense advice to clients. When it was time to refresh their visual identity, the firm sought to capture the same creative, unconventional spirit that defines their architectural work. Mesh approached local branding and graphic design studio GIRL with a bold vision. “Mesh wanted to reshape not just buildings but the experience of architecture itself for their clients,” says Founder Roz Donaldson. The challenge was to change the perception of hiring an architect, particularly for residential clients, who often found the process intimidating. Architecture branding often leans into a sense of seriousness, reflecting the technical and precise nature of the field. While this is understandable, the collaborators wanted to break away from this convention. Instead, they envisioned a visual identity that felt engaging and welcoming while still retaining the professionalism and precision that the firm is known for. “This was one of the core reasons for moving away from that visual language,” notes Donaldson.