Remi Besse on cracking creative hierarchy and building cultural ecosystems

At 30, Remi Besse has constructed something rarely seen in the creative industries: a completely self-contained ecosystem that operates as a cultural media platform, exhibition space and image consultancy all at once. From his studio near Montmartre, the film director – who has created campaigns for Lacoste, Gatorade and Dior – runs his own ‘bureau de création’ from video to design that bridges the worlds of luxury fashion, music and cultural commentary, with a whole team involved. This isn’t simply a case of creative diversification; Besse has identified a fundamental shift in how brands and creators can work together, bypassing traditional structures to forge direct, author-driven collaborations. Whether he’s curating exhibitions in his studio space, launching the Oulalarles photography prize, or creating artworks for artists like Kaytranada, Remi Besse represents a new model for creative practice – one where independence and cultural engagement drive commercial success. TBI: Hey, Remi! How are you doing? RB: Hello! The coffee is great here at the studio, so I’m good.