Rice’s Joshua Breidenbach on how long-lasting relationships will shape a more sustainable future

Between March 2021 and April 2022, in collaboration with Two°Creative, we invited designers to redesign the confusing Green Dot symbol to better represent its original meaning. Continuing on from this open brief, The Change We Need is an interview series exploring the design industry’s role in the fight against climate change. For part five, we spoke to Joshua Breidenbach – the Executive Creative Director and Founding Partner of Ho Chi Minh City-based design agency Rice Studios. EM: Can you tell us about Rice and your role there? JB: Rice Studios. We are a company that designs new futures. We propel brands, places and people into opportunities for growth and success through a practice of purposeful design. We believe that anything is possible. We break barriers by continuously seeking better solutions. We work with purpose and integrity – promising excellence. We aim to inspire our community and beyond. We foster collaboration with the world’s brightest minds in order to create solutions that have a positive impact. We have a unique and thriving studio culture that inspires our team to lead with commitment, passion and pride.