Rise above with Tower: Studio Work on playfully rebranding the non-traditional accounting firm

Guided by the core philosophy of ‘Build Better Business,’ Tower offers business advisory and accounting services with a strong focus on client success, helping businesses achieve their goals and ensure compliance with the Australian Taxation Office (ATO). The company reached out to Studio Work to create an identity that would at once reflect its flexible work approach and passionate team, but would also not take itself too seriously. “The process of crafting Tower’s identity was driven by their unique approach in the accounting realm – personal, available, and providing guidance sans aggressive pricing,” Studio Work’s Creative Director Sarah Mangion tells us. “Their strength lies in personalised support, guiding clients toward their goals. Targeting the next generation of bold entrepreneurs in the building, creative, and hospitality industry,” so when it came for the Gippsland, Australia-based studio to devise their brand, “we wanted a visual identity that reflected their resourceful and risk-taking nature,” says Mangion. Following an in-depth strategy plan, Studio Work created a series of brand statements that resonate with Tower’s ethos, then commissioned graphic design and illustration studio Totally Okay to craft a series of playful illustrations to accompany them. “We have been a fan of [their] work on Instagram, and I thought that he would be the perfect choice to complement the rest of the identity,” Mangion notes.