Rozi Zhu on creative and client needs, coding and the distinction between artist and designer

Rozi Zhu is a creative force to be reckoned with. Based in New York City, the multidisciplinary designer has an impressive track record of working with some of the most revered creative studios in the world, notably internationally-operating agency BUCK. With a passion for creative coding and physical computing, Zhu specialises in creating, shaping and exploring experimental visuals and interactive designs, pushing the boundaries of design and asking us to question how we even define the latter. This exceptional talent hasn’t gone unnoticed by the industry, with Zhu garnering a healthy supply of awards across her career so far, having been awarded the Creativepool Annual Awards Silver in Branding, the Tokyo TDC Annual Awards Excellence, and the New York TDC68 Typographic Excellence in 2022 alone. Moreover, 2023 saw her work being nominated for the prestigious Tokyo TDC Annual Awards Prize, following her recognition on 2022’s One Screen Shortlist. HB: Hey Rozi, it’s lovely to chat; how’re you doing? RZ: I’m doing well, thank you for having me!