Schønning Jart unpack the process of designing the post-event publication for The World is in You

Launched in 2020, The World is in You was a large-scale project and subsequent exhibition, aiming to engage a broad audience in four contemporary scientific disciplines. Initiated by Medical Museion – a Copenhagen-based museum and research unit – The World is in You was based on biomedical research that seeks to understand our bodies, our health and our world. Following the event, a publication was created that documents the intricate process of realising the exhibition. Copenhagen-based graphic design practice Schønning Jart helped to bring the narratives to life through a beautifully considered editorial design direction. “The book shows the thoughts and ideas behind the exhibition which became a driving factor for the decisions behind the layout as well as the materiality of the book,” Rasmus Hylgaard Schønning explains. “The open spine with visible thread, bulky paper, paper cardboard and the monotone colour palette all in combination reflects upon the idea that this book is a look into the raw process, considerations and new learnings written by the exhibition team.” Many of the visual elements draw from the original exhibition, such as the typographic direction. Due to the exhibition’s long texts and explanations, the studio opted for a workhorse typeface “with high readability and a subtle personality letting the art and medical objects stand out,” Schønning recalls. “Monument Grotesk Semi-Mono was a great match combining a technical characteristic with a raw feel to it,” he adds. “In need of a typeface for longer reads, the choice fell upon Times New Roman as it reflects the academic aspects of the exhibition in a classical and beautiful way.”