Scribbly, shifting, and bursting with life: Manychat’s look for its Instagram Summit 2024 feels alive

In a world where social media never sleeps, Manychat is a go-to for social media marketing. This nifty platform helps content creators slide into DMs with style, crafting clever chatbots and automated messages across the social media’s messaging universe. Their Instagram Summit brings together industry leaders, innovative strategies, and cutting-edge insights that help businesses harness the full potential of Instagram marketing. Like every iteration of the Summit’s identity, the look of 2024 was crafted in-house, giving the team plenty of flexibility and control. “We can move fast, iterate endlessly, and make tweaks as needed without having to deal with the back-and-forth of an external agency,” Head of Brand Design Sergey Andronov explains. “For something like Instagram Summit, which involves tons of moving parts and speaker approvals, it’s a no-brainer.” As a sub-brand of Manychat, Instagram Summit maintains a balance between brand consistency and event-specific creativity. While utilising Manychat’s core design elements like typography and grid systems, the 2024 summit’s identity carves out its own distinct personality – scribbly, shifting, and bursting with life, and as engaging as the events they showcased. The initial identity for Instagram Summit began in 2022, with the team focusing on merging technological precision with human creativity. This foundation set the stage for subsequent iterations, each building upon and refining the core visual language. The marriage of sharp geometric forms with fluid, organic elements became a defining characteristic that would evolve through each annual summit. This year, the identity champions content creators, placing them front and centre. “We wanted the look and feel to connect with creator culture, so we made the visuals more vibrant, dynamic, and emotional,” Andronov notes. “We added expressive chat bubbles that show a range of emotions, threw in emojis inspired by Instagram reactions and DMs, and expanded the colour palette to make it super diverse and energetic.” The team also incorporated visuals of creators at work – capturing those relatable moments of creativity that their audience could connect with.