Studio Koseda’s degree show identity for RCA2023 puts a progressive spin on classic elements

The 2023 degree show identity for the Royal College of Art questions its context and creation at every turn, utilising this academic conjecture as the basis of its design, crafted by London-based Studio Koseda, led by RCA alumni Sebastian Koseda. Beginning with an exploration challenging the cultural necessity for royalty, the foundation of RCA2023 is a deconstruction of its royal crest, digitally rendered in course-specific materials. “William and I created a deconstructed version of the crest,” Koseda tells us, referencing RCA alumni and creative, William Fairbrother, “and skinned it in materials that represent the different courses at the RCA,” notably glass, ceramics, concrete, textiles and jewellery. “Along with various animated sculptural elements,” he adds, with the 3D-rendered crest existing in perpetual motion, interacting with the critical motif featured across the identity: flags. Again questioning the royal institution – following 2022 and 2023’s royal paraphernalia-heavy scenes with the passing of Queen Elizabeth II and the crowning of King Charles – Koseda sought to challenge the role and significance flags and bunting could play, utilising the space for research, information and inquest in place of patriotism. Having put an open call out to students, the identity’s flags respond to critical, speculative questions from pupils across the spectrum of degrees, covering topics of city-ready immune systems, recycling time and plant extinction.