Serviceplan Innovation and Workbyworks’ compelling WASTECARE brand challenges the textile industry

WASTECARE, launched by Japanese-German textile start-up AIZOME, illustrates the latest in dermatological technology and development, utilising the water waste from its textile dyeing factory to create healthy, all-natural skincare. Marking an environmental and technical leap in the field. In need of an identity and complete product design for the endeavour, AIZOME partnered with Munich-based Serviceplan Innovation and NYC and Shanghai-based design agency Workbyworks to craft as much. “The design system with dots and connecting lines was inspired by the skeletal structural formulas,” such as those used in biochemistry to visualise complex molecular structures, Workbyworks Founder & Designer Han Gao and Serviceplan Innovation’s Art Director duo, Rohil Borole and Kai West Schlosser, tell us. “AIZOME’s mission is to replace toxic synthetic chemicals with plant-based dyes,” they continue, “which are, as everything around us, also chemical substances,” looking to demystify the idea that anything chemical is by default a bad thing. “Similarly to how chemistry is not inherently good or bad, our design system starts out as a neutral canvas,” the trio detail, “that can be used to display any kind of information,” including every graphic element, from systematic data visualisation to the bilingual inclusion of Japanese characters. As a result, the brand output, whether digital or physical, captures an undeniable tactility and intricacy – organically displaying stark information and technical drawings without appearing overwhelming or complex.